Search Engine Optimisation or SEO
SEO or Search Engine Optimisation is the art of promoting your website, to gain a higher organic ranking within search engines such as GoogleTM, BingTM and Yahoo!TM. Organic ranking and organic appearance in a search engine is the the ranking that the search engine gives you when you site appears off a users web search. Search engines rank pages on their results page in order of relevance and authority of the content to the searcher and their search terms.
Why do I need SEO?
Getting SEO done on your web pages will ultimately get you greater quantity and quality traffic to your website. Whether you need SEO for either local, national or global traffic, you will require SEO work done on your website. There is no quick long term fix for search engine optimisation. It takes time, monitoring of potential customer searches, and editing the site content on a regular basis.
What factors are involved?
Search engine algorithms are constantly evolving, which means that constant monitoring of your website is necessary in order to keep a check on your ranking. The main factors concerning SEO are:
- Inbound Links
- Responsive Design
- Encryption and Headings
Making your content relevent and authoritive is probably the key factor in ranking your website. Well written and organised website content will help search engines deliver your content to where it's needed - your potential customers.
Inbound links, also known as backlinks are also important in gaining rank and trust. When entering into local and business specific directories try to keep your business details and information identical.
Responsive Web Design
Very important these days is to have your website mobile friendly. Having your site viewd slightly diffeently across all devices is becoming more and more essential.
Encryption and HeadingsAn SSL (Secure Sockets Layer) or the browser address bar padlock is now also seen as important. Websites with SSL are higher ranked than those websites which do not. Arranging your content and page headers into H1 and H2 tags creates relevance for your content.
There are possibly up to 200 variables for your website SEO, but if you can focus on the basics first you will be able to develop a plan for your website.
Why Encompass Web Design for your SEO?
Encompass Web Design is here to help you promote your website and get you up the rankings. We monitor your search results in Google AnalyticsTM and gather the search information which is linked to your website and report on the findings. All our web designs are made SEO friendly to begin with.
We specialise in local SEO and SEO for the Mandurah area. Our Mandurah SEO packages can be yours for as low as $50 per month.
If you have an existing website that isn't getting you leads you think it should, contact us for a free appraisal.