Factors that improve your search engine ranking
Search Engine Optimisation (SEO) of your website is a vital part of your online marketing. Getting your website to the top of the organic search engine results can take a lot of time and effort, but there are a few basics that need to be in order before you can start to see those benefits.
Content is Key
The key factor is your content. Your web pages need to be full of information that is relevant to your business and its users. Your content not only needs to be unique, it needs to be pertinant. Follow the E.A.T. adage – Expertise, Authoritativeness, Trustworthiness. Checkout the website quality guidelines from Google
Website speed
We can all get impatient whilst waiting for a web page to load. Most of us don’t wait. Search engines like fast loading websites too, so make sure all of your images are optimised and your website is hosted with a fast hosting server.
Responsive Web Design
Another key factor for search engines is to make sure your website is clearly seen by all devices. This is responsive web design. If your website is a few years old, and not responsively designed then it is time to get that revamp done.
Search Engine Accessibility
Your website needs to allow search engines to fully access your pages, always a good idea to check your robots.txt file!. Sitemaps also need to be submitted.
SEO Plan of action
Encompass Web Design can help you with an SEO plan. We offer monthly ongoing SEO monitoring, adjustment and reporting. Contact us today for a free, no obligation SEO quote on your website.
