Small Business SEO

Improve your small business search visability with search engine optimisation from Encompass Web Design.

Small Business SEO

Small business SEO is not some form of magic. Search engine optimisation is a science and performed correctly, an art form.

SEO for smaller businesses is often in the form of Local SEO, whereby the business is opertaing locally, or within a certain service area, so all the efforts are aimed at optimising Google My Business pages and maps, with additional local directory NAP citations such as The Australian Small Business Directory as well as other niche directories.

For businesses with a larger target area, whether it is state wide, national or global, an element of SEO is always needed. At Encompass Web Design, we have affordable SEO packages to make your SEO cost effective.

Every business will have a different SEO strategy, depending on how well your site structure is set, your business type, your competitors and your location. The first step is getting your website analysed or audited by Encompass Web Design and then moving forward with a plan of action.

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we can see 2 male arms and hands working at a laptop. open on the laptop screen is a page from Google analytics showing a line graph of the website visitor numbers visiting a website and analysing various keywords of how they arrived at the site, and the time of day visited. Analysing your website keyword activity improves your knowledge of how your website is working. The laptop is on a small glass dining table with a cup of black coffee and three biscuits.
Small Business SEO Analytics

Search Engine Optimisation or SEO

What is SEO?

SEO or Search Engine Optimisation is the art of promoting your website, to gain a higher organic ranking within search engines such as Google™, Bing™ and Yahoo!™. Organic ranking and organic appearance in a search engine is the the ranking that the search engine gives you when you site appears off a users web search. Search engines rank pages on their results page in order of relevance and authority of the content to the searcher and their search terms.

Why do I need SEO?

Getting SEO done on your web pages will ultimately get you greater quantity and quality traffic to your website. Whether you need SEO for either local, national or global traffic, you will require SEO work done on your website. There is no quick long term fix for search engine optimisation. It takes time, monitoring of potential customer searches, and editing the site content on a regular basis.
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Increase your organic search engine visability

What factors are involved in SEO?

Search engine algorithms are constantly evolving, which means that constant monitoring of your website is necessary in order to keep a check on your ranking. The main factors concerning SEO are:

Relevant Content

Making your content relevent and authoritive is probably the key factor in ranking your website. Well written and organised website content will help search engines deliver your content to where it's needed - your potential customers.

Inbound links

Inbound links, also known as backlinks are also important in gaining rank and trust. When entering into local and business specific directories try to keep your business details and information identical.

Responsive Web Design

Very important these days is to have your website mobile friendly. Having your site viewd slightly diffeently across all devices is becoming more and more essential.

Encryption and Headings

An SSL (Secure Sockets Layer) or the browser address bar padlock is now also seen as important. Websites with SSL are higher ranked than those websites which do not. Arranging your content and page headers into H1 and H2 tags creates relevance for your content. There are possibly up to 200 variables for your website SEO, but if you can focus on the basics first you will be able to develop a plan for your website.

Why Encompass Web Design for your SEO?

Encompass Web Design is here to help you promote your website and get you up the rankings. We monitor your search results in Google Analytics and gather the search information which is linked to your website and report on the findings. All our web designs are made SEO friendly to begin with.

SEO for Western Australia

We specialise in local SEO and SEO across Western Australia. Our WA SEO packages can be yours for as low as $49 per month.

If you have an existing website that isn’t getting you leads you think it should, contact us for a free appraisal.

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Contact us today for a no obligation free quote on our SEO service.

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