ENCOMPASS WEB DESIGN
Social Media Marketing
Social media marketing strategy & planning for your small business
Social Media Marketing (SMM)
Your online marketing needs a great strategy for your business to succeed on social media. Getting the balance right between organic posts and paid advertising and identifying your target market and your audience are all important. Encompass Web Design can help your business find its niche online with a creative, individual plan for your marketing needs. To help get you started in the thought process here are the main points that you will need to consider.
Initially identifying your marketing goals is paramount to a successful campaign. Use your SMART techniques to identify your goals for each campaign.
Organic vs Paid
Which Social Media Site?
Your customers will use all kinds of different social media sites and apps, depending on their preferences. As you won’t be able to tell which ones each customer uses, you will need to cover as many bases as you feel comfortable with. Ultimately, this, like your website, isn’t all about your business, its about connecting to your <strong>customers and network</strong> and being available to them. Facebook, twitter, Instagram, Google+, LinkedIn, YouTube, Pinterest are the main starting points. All these social media sites can create valuable and genuine leads for you website and ultimately your business.
Organic posts take time, effort and patience, but without them your targeted paid posts will be wasted.