Having a website means you and your business are available to access 24/7. This means that your website needs to operate efficiently, provide effective content and be able to be found through search engines. This enables you to provide the most accessible online presence for your potential, new and existing clients.
Your website will generally be the first point of contact for many of your potential and new clients. It will be a sales point for some or all of them (depending on your situation) and provide after service customer care. Careful consideration needs to go into each point of customer service when designing your website because each of these is important factors to consider in accessibility.
In order to address the customer service requirements in terms of accessibility, there are four areas we would like to highlight.
50% of small businesses do not have a website, according to research conducted in 2018 by Telstra. The reasons for this are varied, ranging from:
Cost - Many think that having a website built is expensive, when you consider physical store expenses, this is a much cheaper option and allows for greater expansion and connection with customers. Encompass Web Design understand budget restrictions on small business and tailor packages targeted to meet these needs.
Time - In a world where we all seem to not have enough time, this is always a consideration, from the time taken to build a website and the time required to manage it. A well thought out and planned website, that incorporates all your needs and future provisions, as well as current requirements will actually save you time because it becomes an extension of the exceptional customer service you aim to provide.
Know-how - People either do not know how to build a website or the first thing about looking into getting one built and therefore have no idea what to look for when hiring a web designer. There are lots of advertising around about building a website yourself, and while these offer a valid service, it is important to note that you do not own that website and that any generation of traffic is targeted to the web builder than to your business, and they have restrictions. When hiring a web designer it is important to find one that is prepared to sit down with you and discuss your needs and get an understanding of you and your business, because it is an understanding of this and your products and your idea for a website that will make a website what you want it to be. Ask as many questions as you can to understand the process, and bring all your ideas as these are important
Believe social media is enough - This is common, and social media is great for building a community around you and your business, but you are at the mercy of the social media providers with rules constantly changing. Websites allow you to provide the service you talk of on your social media accounts.
Thinking your small business does not need a website - This is the most common reason, and research suggests that you may not think you need a website but your customers do. Gone are the days when we would flick through the yellow pages to find a business, now that search is conducted through search engine searches and the only businesses that come up on these searches are those with a website
We are extremely happy to announce the launch of the website for Peel Acupuncture peelacupuncture.com.au
Simon required a website for his acupuncture & TCM practice which is based in Mandurah.
Requirements included linking in his online booking system.
Encompass Web Design wishes Peel Acupuncture future success with the business!
If you need a website landing page to include a new branding, website features or increase your SEO and search engine ranking contact us today!
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